HOODIA GORDONII - THE SAFE WEIGHT-LOSS WONDER HERB THAT CAN HELP YOU SHRINK DAILY FOOD INTAKE BY UP TO 4000 KILOJOULES - WITHOUT STRESS OR STARVATION.

FORGET ABOUT DIET GIMMICKS.
Real weight-loss is simple. You cannot gain weight if you consume less
kilojoules than your metabolism burns. Just reduce your daily food intake. That’s all you need to do. Cut your daily food intake on a regular basis – and the extra kilos will just melt away - without any of the stress, starvation, self-deprivation and unhappiness of dieting. Now, safe, natural Hoodia gordonii puts the brakes on food cravings, making it easy for you to automatically eat less. Suddenly, you don’t feel the urge to snack anymore… to pile your plate… to go back for ‘seconds’… to binge on junk foods.

BIOACTIVE COMPOUND P57
Researchers tell us that Hoodia gordonii contains a naturally-occurring bioactive compound identified as P57 that tricks your brain into believing that you have had enough to eat. This it does by imitating the effect of glucose on the brain causing it to signal the body that you are ‘full’ and that no more food is required. Hoodia gordonii will revolutionise your approach to food and put you in complete control of what you put in your mouth – without hardship or hunger Start taking Hoodia today, 1 – 3 500mg tablets per day (1 before breakfast, 1 before lunch, and if needed 1 before the evening meal to curb late night snacking). Within 10 – 14 days you’ll be amazed at how easy it has become to pass up all the unnecessary kilojoule-loaded foods you once craved. Independent tests carried out in the U.K showed that after taking Hoodia for a fortnight, daily food intake was reduced by a whopping 4000 kilojoules. Within 60 minutes of taking Hoodia , most people notice a distinct reduction of the appetite for 4 to 6 hours. Converting that to weight, it could mean a loss of up to 2-3 kilos a week.

HELPS YOUSTAY POSITIVE, ENERGETIC ABD UPBEAT.
The mood enhancing, energising and appetite suppressing qualities of Hoodia gordonii have been known to the indigenous San people of the Kalahari Desert for millennia as a readily available way to reduce hunger and increase energy with pleasurable effects. The San bushmen, one of the oldest peoples in the world are characteristically lean, wiry, highly mobile and happy. They have the stamina to undertake arduous treks through the desert without the need for food or drink.

At leisure they are relaxed, fun-loving and good-humoured… they enjoy nothing better than relaxing, telling stories, making music and dancing. San elders say that the use of Hoodia has come down to them through the teachings of their ancestors. They chew the pungent flesh of this non-toxic plant twice a day to enjoy its useful and pleasant benefits.

HOW IT WORKS.
Hoodia acts on the mid-brain causing neuron nerves to inhibit your desire to eat. As it suppresses your hunger, it enables you to take control over your eating habits. Besides alleviating hunger, this unique desert cactus also produces a state of alertness, but without the nerviness and tension associated with many common diet products. When you eat, blood sugar levels rise with the intake of food, causing brain cells to signal that you are ‘full’. The active ingredient in Hoodia appears to contain a molecule 10 000 times as powerful as glucose. This goes to the brain causing the nerve cells to signal that you are
‘full’ – even though you might not have eaten.

'REAL HUNGER' VS 'HORMONAL HUNGER'.
The body needs food to function and this produces ‘real hunger’. However, when you feel a craving to eat without being truly hungry, this is termed ’hormonal hunger’. This form of hunger occurs when your blood sugar levels are yo-yoing up and down. This hormonal hunger is the root cause of most failed weight-loss plans. This is when we stuff ourselves with the rich and fattening foods, the sweets, chocolates and carbs, all the forbidden kilojoule-loaded goodies. The marvel of Hoodia is that it helps you to keep hormonal hunger swings to a minimum – making it easier for you to satisfy your real hunger with the wholesome, fresh and healthy foods.

HELPS YOU DETOX.
By reducing your daily intake of clogging junk foods and harmful chemicals, you automatically reduce the workload of the digestive process. This in turn enables the body to release vital energies to flush out toxic wastes and enhance the liver’s ability to process chemicals. For most people a period of reduced food intake is known to act as a tonic to both mind and body. Thanks to Hoodia’s wonderful energising and mood enhancing attributes it helps you to stay strong and positive, without any of the feelings of weakness, depression and deprivation that are common when embarking on general diet programmes.

BEWARE OF INFERIOR IMITATIONS.
The world supply of Hoodia gordonii is scarce. It grows wild and can take from 4-5 years for a plant to mature. Hoodia is a species that is threatened by extinction if international trade is not strictly monitored. Since the BBC alerted the world to Hoodia grdonii as an appetite suppressant in the programme ‘Sixty Minutes” in November 2004, it has become the hottest weight-loss sensation in the world. Until this date, there were just three Hoodia products on the market - by 2007, this figure had mushroomed to well over 300 products claiming to contain Hoodia. Experts believe that many of the so-called Hoodia products are likely to be of spurious origin and dubious effect, When analysed it was found that some did not even contain the active ingredient Hoodia gordonii at all. When purchasing Hoodia products it is important to verify that the active ingredient is indeed 100% Hoodia gordonii, harvested under South African Government approved permit. To be effective the high-potency content of each tablet should be at least 400mg of pure Hoodia gordoni. The public are cautioned to be wary of products containing fillers, extenders, synthetic agents or cheap herbal substitutes, and certainly no stimulants, no caffeine and no ephedra. Ideally the product should contain no sugar, no starch, no gluten or gelatin. In your best interest, you are advised to ensure that the Hoodia gordonii product you select is produced by a reputable manufacturer.

REFERENCES:
Barkhuizen B.P. 1978. Succulents of southern Africa. Purnell. Cape Town.
Stearn W.T. 1967. Botanical Latin. Clark. Edinburgh. U.K.
MacLean DB, Lu-Guang. ‘Increased ATP content/production in the hypothalamus may be a signal for energy-sensing of satiety: studies of the anorectic mechanism or a plant steroidal glycoside. Brain Res. 1020,1-2: 1-11, 2004.
Tulp OL, Harbi NA, DerMarderosian A. “Effect of Hoodia plant on weight loss in congenic obese La/Ntuli//-cp rats.” FASEB J 16.4. 2002.
Tulp OL et al. ‘Effect of Hoodia plant on food intake and body weight in lean and obese LA/Ntuli// -cp rats.” FASEB J 15,4: A404, 2001.
Habeck M. “A succulent to end obesity.” Drug Discovery Today. March 2002. March 2002. pp 280-1
Goodhart RS, Schils ME (eds). Modern Nutrition and Disease, 6th edit. Lea & Febiger. Philadelphia, pp 560-77.